Professional Summary:
With over 21 years of experience as an Art Director in advertising agencies across the US, Dubai, and India, I have worked on a diverse range of clients—spanning industries from high-end fashion to real estate, airline cargo to lingerie, and consumer goods to pharmaceuticals. Beyond consumer advertising, I have led the development of omnichannel brand experiences for both HCP and DTC audiences across various therapeutic categories, including oncology, rare diseases, cardiovascular health, COPD, thyroid, and OTC drugs. I have spearheaded multiple US and global launches, including Camzyos, Keytruda, Exkivity, Alunbrig, Embeda, Alofisel, and Ninlaro, driving strategic and creative excellence in every campaign.
Experience:
BGB Group: 2021 - Present
VP Creative Director
As a leader of two subsidiaries, I drive and shape the agency mandate to deliver Smart Creative across diverse brand portfolios. Embracing a One Team philosophy, I ensure shared resourcing, foster a positive and collaborative team culture, and work closely with the Senior Leadership Team to define and maintain business health. I am deeply involved in optimizing processes, shaping policies, and strengthening leadership across the agency. Passionate about strategic discussions, I thrive in mentoring and inspiring my teams—and myself—to push creative boundaries and unlock new possibilities.
Wildtype/ TBWA World health: 2019 - 2021
VP Associate Creative Director
Leading the Keytruda Biomarker US & Global team, along with Merck’s Pipeline & Conventions initiatives, I drive strategic communication for Merck Oncology and its pipeline portfolio. My role focuses on shaping high-impact brand narratives, fostering innovation in communication channels, and pushing the team toward award-winning creative excellence. With Keytruda as a world leader in immunotherapy, I constantly explore new mediums and strategic solutions to elevate its presence and influence in the industry."
CDM New York: 2014 - 2019
VP Art Supervisor
Responsible for managing brands and teams on Ninlaro, Opioids, Statins, Blood pressure drugs & Cardiovascular health. In addition to launching some of these bands I've also played a key role in revamping existing brands and helping the agency with award submissions and pro-bono campaigns.
Brands:
Takeda: Ninlaro US
Pfizer: Embeda, Lipitor, CV portfolio
Tikosyn, Xifaxan, Takeda, Zariaz, Nexium and Pharmapalooza.
Saatchi & Saatchi: 2011 - 2013
ACD
Lead creative for Ariel(Tide) for the MENA region (Middle East, North Africa and Central Eastern Europe). Responsible for conceptualisation and execution of integrated campaigns for Ariel and other brands within the agency.
Brands:
P&G: Ariel, Pampers, Olay
Mall of the Emirates, Fly Dubai, Cadbury, Kaya skin clinic
Euro RSCG: 2009 - 2011
Senior Art Director
Leading a team, conceptualising and executing integrated campaigns for the region.
Brands:
Reckitt Benckiser: Dettol Personal Care, Vanish, Veet, Harpic, Clerasil, Durex, Gaviscon, Strepsils
Kraft: Ritz, Tang, Oreo (Key role in winning the pitch)
Saks Fifth Avenue, Playboy deodorants, Peugeot, Jaguar, Sopexa chicken, Rimmel, Pfizer
Brandcom Middle East/
Formerly known as LOWE & Partners: 2005 - 2008
Art Director
Brands:
Unilever: Axe, Lipton (Key role in winning the pitch)
Sony - (Key role in winning the pitch)
Emirates SkyCargo, Mikyajy, HSBC UAE
Grey Worldwide: 2003 - 2005
Art Director
Brands:
P&G: Pantene
Emirates Airline India
Deutsche Bank India
Achievements
Ogilvy Awards
Bronze for Best Disease Ed TV/Print Campaign - 2022
DTC Perspective Awards
Silver for Best Disease Ed Website - 2022
Fiercepharma
Finalist for Print for consumer & Website for consumer - 2023
RXClub Awards
Award of Excellence for Campaign, Best Intergrated Campaign & product website - 2023
RX club Awards
Silver in Interactive Award for Synthroid - 2018
Effie Awards
Finalist in FMCG for Harpic - 2012
Cannes Lions Awards
Finalist in Media Lions - ‘Yellow Cab’ for Emirates - 2005
Dubai Lynx Awards
2 Finalists in Print for Saks Fifth Avenue - 2011
2 Finalists in Print Craft for Pif Paf - 2011
2 Finalists in Print & Outdoor Craft for Saks Fifth Avenue - 2011
Finalist in Print Craft for Saks Fifth Avenue - 2010
Bronze in Direct & Sales Promotion for Déjà vu Studios- 2009
2 Radio finalists for Lipton - 2009
Young Lions competition - UAE
Silver - 2009
Silver - 2008
Campaign Awards
Finalist in Interactive Media - Mikyajy Black I - 2007
OAA (Outdoor Advertising Awards)
Silver in Retail - ‘Yellow Cab’ for Emirates - 2005
Cag Award
Silver - ‘Cub Designer of the year’ - 2003
Sir J.J. School of Arts Award
Gold - Victorinox Swiss Army - 2003
Leo Burnett Award
‘Excellence in Execution’ - 2003
Ambience Prize
‘Best Typographic Design’ - 2003
Link Ad Prize
‘Best Designer Of the Year’ - 2003
Vijay Pokarna Prize
‘Best Project of the Year’ - 2003
Education:
School: Sir J.J.School of Art Mumbai
Degree: Bachelor of Fine Art/ Applied Art with major in Photography