A little bit about me
Art director, designer, theatre actress, animal lover, and intrepid traveler—I thrive on creativity, curiosity, and a good challenge.
With over 21 years of experience as an Art Director across advertising agencies in the US, Dubai, and India, I have worked on an incredibly diverse range of clients—spanning industries from high-end fashion and real estate to airline cargo, lingerie, diapers, shampoos, and detergents. My most recent focus has been in Pharmaceutical Advertising, where I have launched major brands for industry leaders such as Pfizer, Takeda, Merck, BMS, Genentech, GSK, and AbbVie.
I honed my craft in traditional media—print, outdoor, and radio—but my toughest and most enduring lessons were learned on set, in storyboarding rooms, through countless pre- and post-production meetings, and in the sleepless nights spent in editing studios.
In the last decade, my expertise has expanded into the digital landscape, where I’ve worked extensively on online campaigns, social media strategies, app development, and integrating technology with creative storytelling. The limitless possibilities of modern advertising constantly challenge and inspire me.
But no matter the medium—whether it’s a phone screen, a laptop, or the side of a bus—I believe in crafting ideas rooted in powerful human insights. That’s what keeps the work exciting, fresh, and impactful. A great idea doesn’t just sell; it engages, entertains, and resonates. That’s what I strive for every day.
Beyond advertising, I find joy in pure design, doodling, and painting. And when I’m not fueling my creativity, I’m seeking adventure—whether it’s cliff jumping, exploring the wilderness on a safari, or chasing the next thrilling experience… life is too short to take it sitting down (unless you’re on a rollercoaster, of course.)